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【资料名称】:101 Design Methods  【资料描述】:
内容简介
101 Design Methods is the first step-by-step guidebook for successful innovation planning. Unlike other popular titles, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find 101 Design Methods an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.
作者简介
Barbara Obermeier (Ventura, CA) is principal of Obermeier Design, a graphic design studio in California specializing in print and Web design. Barb is currently a faculty member in the School of Design at Brooks Institute. She is the author of Photoshop All-in-One For Dummies (all editions) and co-author of several Dummies books including Photoshop Elements For Dummies. Ted Padova (Honolulu, HI) first began his interest in amateur photography as a Peace Corps volunteer in Venezuela. He attended the New York Institute of Photography, earning a diploma in Commercial Photography. He has authored over 25 computer books on Photoshop, Photoshop Elements, Illustrator, and Acrobat.
目录
Cover
Title Page
Copyright
Contents
Foreword by James P. Hackett
Acknowledgments
Introduction
Four Core Principles of Successful InnovationPrinciple 1: Build Innovations Around ExperiencesPrinciple 2: Think of Innovations as SystemsPrinciple 3: Cultivate an Innovation CulturePrinciple 4: Adopt a Disciplined Innovation ProcessA Model of the Design Innovation Process
The Design Innovation Process
Process Is Nonlinear
Process Is Iterative
Seven Modes of the Design Innovation ProcessMode 1: Sense Intent
Mode 2: Know Context
Mode 3: Know People
Mode 4: Frame Insights
Mode 5: Explore Concepts
Mode 6: Frame Solutions
Mode 7: Realize Offerings
Understanding Methods
Mode 1: Sense Intent
Sense Intent: Mindsets
Sensing Changing Conditions
Seeing Overviews
Foreseeing Trends
Reframing Problems
Forming an Intent
Sense Intent: Methods
1.1 Buzz Reports
1.2 Popular Media Scan
1.3 Key Facts
1.4 Innovation Sourcebook
1.5 Trends Expert Interview
1.6 Keyword Bibliometrics
1.7 Ten Types of Innovation Framework
1.8 Innovation Landscape
1.9 Trends Matrix
1.10 Convergence Map
1.11 From…To Exploration
1.12 Initial Opportunity Map
1.13 Offering-Activity-Culture Map
1.14 Intent Statement
Mode 2: Know Context
Know Context: Mindsets
Knowing Context History
Understanding Frontiers
Seeing System Overviews
Understanding Stakeholders
Using Mental Models
Know Context: Methods
2.1 Contextual Research Plan
2.2 Popular Media Search
2.3 Publications Research
2.4 Eras Map
2.5 Innovation Evolution Map
2.6 Financial Profile
2.7 Analogous Models
2.8 Competitors-Complementors Map
2.9 Ten Types of Innovation Diagnostics
2.10 Industry Diagnostics
2.11 SWOT Analysis
2.12 Subject Matter Experts Interview
2.13 Interest Groups Discussion
Mode 3: Know People
Know People: Mindsets
Observing Everything
Building Empathy
Immersing in Daily Life
Listening Openly
Looking for Problems and Needs
Know People: Methods
3.1 Research Participant Map
3.2 Research Planning Survey
3.3 User Research Plan
3.4 Five Human Factors
3.5 POEMS
3.6 Field Visit
3.7 Video Ethnography
3.8 Ethnographic Interview
3.9 User Pictures Interview
3.10 Cultural Artifacts
3.11 Image Sorting
3.12 Experience Simulation
3.13 Field Activity
3.14 Remote Research
3.15 User Observations Database
Mode 4: Frame Insights
Frame Insights: Mindsets
Exploring Systems
Looking for Patterns
Constructing Overviews
Identifying Opportunities
Developing Guiding Principles
Frame Insights: Methods
4.1 Observations to Insights
4.2 Insights Sorting
4.3 User Observation Database Queries
4.4 User Response Analysis
4.5 ERAF Systems Diagram
4.6 Descriptive Value Web
4.7 Entities Position Map
4.8 Venn Diagramming
4.9 Tree/Semi-Lattice Diagramming
4.10 Symmetric Clustering Matrix
4.11 Asymmetric Clustering Matrix
4.12 Activity Network
4.13 Insights Clustering Matrix
4.14 Semantic Profile
4.15 User Groups Definition
4.16 Compelling Experience Map
4.17 User Journey Map
4.18 Summary Framework
4.19 Design Principles Generation
4.20 Analysis Workshop
Mode 5: Explore Concepts
Explore Concepts: Mindsets
Challenging Assumptions
Standing in the Future
Exploring Concepts at the Fringes
Seeking Clearly Added Value
Narrating Stories about the Future
Explore Concepts: Methods
5.1 Principles to Opportunities
5.2 Opportunity Mind Map
5.3 Value Hypothesis
5.4 Persona Definition
5.5 Ideation Session
5.6 Concept-Generating Matrix
5.7 Concept Metaphors and Analogies
5.8 Role-Play Ideation
5.9 Ideation Game
5.10 Puppet Scenario
5.11 Behavioral Prototype
5.12 Concept Prototype
5.13 Concept Sketch
5.14 Concept Scenarios
5.15 Concept Sorting
5.16 Concept Grouping Matrix
5.17 Concept Catalog
Mode 6: Frame Solutions
Frame Solutions: Mindsets
Conceiving Holistic Solutions
Conceiving Options
Making Value Judgments
Envisioning Scenarios
Structuring Solutions
Frame Solutions: Methods
6.1 Morphological Synthesis
6.2 Concept Evaluation
6.3 Prescriptive Value Web
6.4 Concept-Linking Map
6.5 Foresight Scenario
6.6 Solution Diagramming
6.7 Solution Storyboard
6.8 Solution Enactment
6.9 Solution Prototype
6.10 Solution Evaluation
6.11 Solution Roadmap
6.12 Solution Database
6.13 Synthesis Workshop
Mode 7: Realize Offerings
Realize Offerings: Mindsets
Reiterating Prototypes
Evaluating in Reality
Defining Strategies
Implementing in Reality
Communicating Vision
Realize Offerings: Methods
7.1 Strategy Roadmap
7.2 Platform Plan
7.3 Strategy Plan Workshop
7.4 Pilot Development and Testing
7.5 Implementation Plan
7.6 Competencies Plan
7.7 Team Formation Plan
7.8 Vision Statement
7.9 Innovation Brief
Credits for Example Projects
Index
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