101 Design Methods 101种设计方法：推动组织创新的结构化方法

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	【资料名称】:101 Design Methods     【资料描述】: 　　内容简介 　　101 Design Methods is the first step-by-step guidebook for successful innovation planning. Unlike other popular titles, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find 101 Design Methods an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it. 　　作者简介 　　Barbara Obermeier (Ventura, CA) is principal of Obermeier Design, a graphic design studio in California specializing in print and Web design. Barb is currently a faculty member in the School of Design at Brooks Institute. She is the author of Photoshop All-in-One For Dummies (all editions) and co-author of several Dummies books including Photoshop Elements For Dummies. Ted Padova (Honolulu, HI) first began his interest in amateur photography as a Peace Corps volunteer in Venezuela. He attended the New York Institute of Photography, earning a diploma in Commercial Photography. He has authored over 25 computer books on Photoshop, Photoshop Elements, Illustrator, and Acrobat. 　　目录 　　Cover 　　Title Page 　　Copyright 　　Contents 　　Foreword by James P. Hackett 　　Acknowledgments 　　Introduction 　　Four Core Principles of Successful InnovationPrinciple 1: Build Innovations Around ExperiencesPrinciple 2: Think of Innovations as SystemsPrinciple 3: Cultivate an Innovation CulturePrinciple 4: Adopt a Disciplined Innovation ProcessA Model of the Design Innovation Process 　　The Design Innovation Process 　　Process Is Nonlinear 　　Process Is Iterative 　　Seven Modes of the Design Innovation ProcessMode 1: Sense Intent 　　Mode 2: Know Context 　　Mode 3: Know People 　　Mode 4: Frame Insights 　　Mode 5: Explore Concepts 　　Mode 6: Frame Solutions 　　Mode 7: Realize Offerings 　　Understanding Methods 　　Mode 1: Sense Intent 　　Sense Intent: Mindsets 　　Sensing Changing Conditions 　　Seeing Overviews 　　Foreseeing Trends 　　Reframing Problems 　　Forming an Intent 　　Sense Intent: Methods 　　1.1 Buzz Reports 　　1.2 Popular Media Scan 　　1.3 Key Facts 　　1.4 Innovation Sourcebook 　　1.5 Trends Expert Interview 　　1.6 Keyword Bibliometrics 　　1.7 Ten Types of Innovation Framework 　　1.8 Innovation Landscape 　　1.9 Trends Matrix 　　1.10 Convergence Map 　　1.11 From…To Exploration 　　1.12 Initial Opportunity Map 　　1.13 Offering-Activity-Culture Map 　　1.14 Intent Statement 　　Mode 2: Know Context 　　Know Context: Mindsets 　　Knowing Context History 　　Understanding Frontiers 　　Seeing System Overviews 　　Understanding Stakeholders 　　Using Mental Models 　　Know Context: Methods 　　2.1 Contextual Research Plan 　　2.2 Popular Media Search 　　2.3 Publications Research 　　2.4 Eras Map 　　2.5 Innovation Evolution Map 　　2.6 Financial Profile 　　2.7 Analogous Models 　　2.8 Competitors-Complementors Map 　　2.9 Ten Types of Innovation Diagnostics 　　2.10 Industry Diagnostics 　　2.11 SWOT Analysis 　　2.12 Subject Matter Experts Interview 　　2.13 Interest Groups Discussion 　　Mode 3: Know People 　　Know People: Mindsets 　　Observing Everything 　　Building Empathy 　　Immersing in Daily Life 　　Listening Openly 　　Looking for Problems and Needs 　　Know People: Methods 　　3.1 Research Participant Map 　　3.2 Research Planning Survey 　　3.3 User Research Plan 　　3.4 Five Human Factors 　　3.5 POEMS 　　3.6 Field Visit 　　3.7 Video Ethnography 　　3.8 Ethnographic Interview 　　3.9 User Pictures Interview 　　3.10 Cultural Artifacts 　　3.11 Image Sorting 　　3.12 Experience Simulation 　　3.13 Field Activity 　　3.14 Remote Research 　　3.15 User Observations Database 　　Mode 4: Frame Insights 　　Frame Insights: Mindsets 　　Exploring Systems 　　Looking for Patterns 　　Constructing Overviews 　　Identifying Opportunities 　　Developing Guiding Principles 　　Frame Insights: Methods 　　4.1 Observations to Insights 　　4.2 Insights Sorting 　　4.3 User Observation Database Queries 　　4.4 User Response Analysis 　　4.5 ERAF Systems Diagram 　　4.6 Descriptive Value Web 　　4.7 Entities Position Map 　　4.8 Venn Diagramming 　　4.9 Tree/Semi-Lattice Diagramming 　　4.10 Symmetric Clustering Matrix 　　4.11 Asymmetric Clustering Matrix 　　4.12 Activity Network 　　4.13 Insights Clustering Matrix 　　4.14 Semantic Profile 　　4.15 User Groups Definition 　　4.16 Compelling Experience Map 　　4.17 User Journey Map 　　4.18 Summary Framework 　　4.19 Design Principles Generation 　　4.20 Analysis Workshop 　　Mode 5: Explore Concepts 　　Explore Concepts: Mindsets 　　Challenging Assumptions 　　Standing in the Future 　　Exploring Concepts at the Fringes 　　Seeking Clearly Added Value 　　Narrating Stories about the Future 　　Explore Concepts: Methods 　　5.1 Principles to Opportunities 　　5.2 Opportunity Mind Map 　　5.3 Value Hypothesis 　　5.4 Persona Definition 　　5.5 Ideation Session 　　5.6 Concept-Generating Matrix 　　5.7 Concept Metaphors and Analogies 　　5.8 Role-Play Ideation 　　5.9 Ideation Game 　　5.10 Puppet Scenario 　　5.11 Behavioral Prototype 　　5.12 Concept Prototype 　　5.13 Concept Sketch 　　5.14 Concept Scenarios 　　5.15 Concept Sorting 　　5.16 Concept Grouping Matrix 　　5.17 Concept Catalog 　　Mode 6: Frame Solutions 　　Frame Solutions: Mindsets 　　Conceiving Holistic Solutions 　　Conceiving Options 　　Making Value Judgments 　　Envisioning Scenarios 　　Structuring Solutions 　　Frame Solutions: Methods 　　6.1 Morphological Synthesis 　　6.2 Concept Evaluation 　　6.3 Prescriptive Value Web 　　6.4 Concept-Linking Map 　　6.5 Foresight Scenario 　　6.6 Solution Diagramming 　　6.7 Solution Storyboard 　　6.8 Solution Enactment 　　6.9 Solution Prototype 　　6.10 Solution Evaluation 　　6.11 Solution Roadmap 　　6.12 Solution Database 　　6.13 Synthesis Workshop 　　Mode 7: Realize Offerings 　　Realize Offerings: Mindsets 　　Reiterating Prototypes 　　Evaluating in Reality 　　Defining Strategies 　　Implementing in Reality 　　Communicating Vision 　　Realize Offerings: Methods 　　7.1 Strategy Roadmap 　　7.2 Platform Plan 　　7.3 Strategy Plan Workshop 　　7.4 Pilot Development and Testing 　　7.5 Implementation Plan 　　7.6 Competencies Plan 　　7.7 Team Formation Plan 　　7.8 Vision Statement 　　7.9 Innovation Brief 　　Credits for Example Projects 　　Index 【下载地址隐藏】：                    点：回复可见地址 游客，如果您要查看本帖隐藏内容请回复